Different from conventional dry foods that are often mass produced and cooked at high temperatures—which deliver convenience but compromise nutrition, our foods are handcrafted in small batches and gently air-dried.
Inspired by the centuries-old technique of naturally preserving meats, our twin-stage air-drying technology uses the slow and gentle movement of air to craft ready to serve food that locks in nature’s goodness.
Air-drying is at the heart of what we do, but our recipes are special too.
Every great recipe starts with beautiful ingredients and New Zealand is home to the very best. Whether it’s grass-fed meat, free-range poultry or sustainable seafood, our ingredients are ethically sourced under New Zealand’s strict standards. Carefully crafted to match your cat’s biological needs as a carnivore, every air-dried recipe features 96% meat, seafood organs and bone—and excludes artificial preservatives like glycerins or unwanted ingredients including grains, potato, peas or tapioca starch.
Ready serve peak nutrition without compromise. Simply scoop and serve!